Made for everyone
Outdoors. Together.
Presents
PresentsTHE OUTDOOR LIFESTYLE FESTIVAL
Major announcement
Dubai Shopping Festival Auto Season presents MOC27
MOC27 JOINS DUBAI SHOPPING FESTIVAL AUTO SEASON 2027
Dubai Shopping Festival Auto Season is now the naming sponsor of MOC27, bringing the festival into the Dubai Shopping Festival as a key moment and partner. MOC27 will now take place on the 14–17 January 2027.
14–17 JANUARY 2027/THE SEVENS STADIUM GROUNDS, Dubai
For everyone who loves the outdoors
FOR EVERYONE WHO DOES ANYTHING OUTDOORS.
MOC27 is for EVERYONE who enjoys the outdoors in the UAE — the serious, the not-so-serious, and those who want to learn. Whether it's a BBQ on the beach or crossing the Forgotten Quarter, this is your weekend.
- Families, friends & weekend adventurers
- CAMPING, OVERLANDERS & OUTDOOR PROS
- 4X4, MOTORBIKE, QUAD & TRAVEL ENTHUSIASTS
- HIKERS, TREKKERS, CYCLISTS & SPORTS FANS
- Clubs, communities & associations
- CONSERVATION, ASTRONOMY & NATURE GROUPS
Motor, Outdoor & Camping
A WHOLE FESTIVAL. ONE BIG WEEKEND.
Come for the day or stay for all four — food, music, family fun, live activities, special guests and practical skills, alongside the UAE's biggest outdoor brands and communities.
LIVE MUSIC & STAGES
Day into night
BBQ & WORLD FOOD
KIDS' ACTIVITIES & CHALLENGES
TRAINING, TALKS & SPECIAL GUESTS
CAMPING & OUTDOOR LIVING
WORKSHOPS & DEMOS
14–17 January 2027 · Dubai
THE UAE'S OUTDOOR LIFESTYLE FESTIVAL.
The season-defining event — the largest outdoor lifestyle festival of the UAE season. Four days of motors, camping, gear, training and adventure under the open sky. Built for the outdoor community by the community.
- 4
- DAYS
- 200k
- SQM OF OUTDOORS
- 200+
- BRANDS
- 50+
- ACTIVITIES
Festival
EXPO, ACTIVITIES, ENTERTAINMENT
Motors
4X4, BIKES & QUADS
Outdoors
SPORTS, BBQ & ACTIVITIES
Camping
Gear, accessories, tents
Adventure
HIKE, TRAILS, EXPLORE
Living
LIVE MUSIC, FOOD & FAMILY
Training
CLASSES, TALKS, LIVE PRACTICE
Challenges
KIDS, FAMILY, AMATEUR & PRO
MORE THAN AN EXPO
TEST. SHOP. LEARN. ENJOY.
Four sides to the same weekend — test on the ground, shop the gear, learn from the pros, and enjoy the lifestyle in person.
Camping Gear
Tents & camp kit
Tents, rooftops, sleep systems, stoves and accessories — kit out the whole crew.
Ride
Throttle on, dust up
Latest bikes & 4x4s. Test rides, demos and trail sessions.
Live
Fire & frequency
Live music and bands every night, food trucks and open fire pits — golden hour into the small hours.
Vanlife
Vanlife & explore
Camper conversions, rooftop rigs and the road-trip kit to disappear into the dunes for the weekend.
Gear
Coast & water gear
SUPs, kayaks, diving kits and coastal-trip essentials — gear up, plan the escape.
Plan
Outfitters & destinations
Meet the operators planning your next desert, mountain or coastal trip.
Explore
New gear, new routes
200+ brands, destinations and operators planning your next trip.
Learn
Skill up outdoors
Workshops, talks and training from regional experts.
Clubs & Communities
FREE SPACE & MEMBER PERKS FOR OUTDOOR CLUBS
Bring your club or community to the MOC27 CAC Village. Enjoy free gathering space, exclusive member discounts, and a dedicated zone to meet, recruit and celebrate the season highlight together.
Explore MOC27
Jump into MOC27
4x4 & Off-Road Vehicles/Motorcycles & ATVs/Marine & Watersports/Camping & Outdoor Living/Overland & Van-Life/Hiking, Climbing & Trail/Fishing & Diving/CYCLING & MTB/Apparel & Footwear/Gear, Tools & Accessories/Vehicle Parts & Modifications/Destinations & Tour Operators/Eco-Retreats & Campsites/Adventure Services/Food, Drink & Lifestyle/4x4 & Off-Road Vehicles/Motorcycles & ATVs/Marine & Watersports/Camping & Outdoor Living/Overland & Van-Life/Hiking, Climbing & Trail/Fishing & Diving/CYCLING & MTB/Apparel & Footwear/Gear, Tools & Accessories/Vehicle Parts & Modifications/Destinations & Tour Operators/Eco-Retreats & Campsites/Adventure Services/Food, Drink & Lifestyle/
Countdown
97
Days to go
14–17 January 2027
Early bird phase 2 tickets open soon. Get on the list and be first through the gate — best access, best experiences, best price.