MOC27 · CAC VILLAGE

CLUBS, ASSOCIATIONS & COMMUNITIES.

MEET THE REAL PEOPLE BEHIND THE OUTDOORS.

14–17 JANUARY 2027/THE SEVENS STADIUM GROUNDS, Dubai
Dubai Shopping Festival Auto SeasonMOC27 — Motor · Outdoor · Camping

What is the CAC?

A WHOLE OTHER ZONE, BUILT BY THE COMMUNITY.

CAC stands for Clubs, Associations & Communities — and at MOC27 they take over an entire zone of the festival. More than 50 clubs and communities gather in the CAC Village, bringing some of the best rides in the UAE with them: tuned 4x4s, overlanding rigs, off-road machines and builds you have to see in person. Whatever your passion — the outdoors, hiking, camping, pets, activities or life on the road — this is where the crews who live it come together, and you're invited in.

  • See the best rides

    Some of the UAE's finest machines on show — tuned 4x4s, overlanding rigs, off-road builds and setups you'll want to copy.

  • Every passion, one village

    Outdoors, hiking, camping, pets, activities, overlanding — more than 50 clubs and communities covering it all.

  • Meet the crews

    The people behind the machines are all here. Hear their stories, pick up tips and find the community that fits you.

Line-up of 4x4 vehicles in the desert at MOC27

Our invitation to you

FREE PARTICIPATION FOR NON-PROFIT CLUBS.

Non-profit clubs, associations and communities are invited to take part in MOC27 at no cost — because the community is the heart of the festival.

A free stand

Your own space in the CAC Village — 5m x 5m up to 5m x 10m subject to availability — with basic power, general area lighting and 5 free staff tickets per day for your stand team (more on request, subject to approval).

Member discounts

Up to 30% off festival entry for your members across the four days.

Space for vehicles & kit

Dedicated display space for your rigs, bikes, boats, boards or expedition equipment.

Non-profit organisations only

Free CAC Village space is reserved strictly for non-profit clubs, associations and community groups. Businesses, retailers, dealerships, agencies and any selling or marketing of products or services not directly related to the club's own activity are not permitted in the CAC Village. Commercial participants are very welcome — please apply for a retail, brand or activation stand instead.

Apply for a retail or brand stand

The best part

FOUR DAYS WITH YOUR PEOPLE.

MOC27 is a gathering first and an expo second. Park up together, run your own meet-ups, swap routes and recovery stories around the fire, and let the wider outdoor world discover what your club is about.

  • Thursday night welcome party — a private opening celebration just for CACs and their crews.
  • Club-versus-club challenges, convoy arrivals and community sessions.
  • Thousands of outdoor-minded visitors to recruit your next generation of members.
  • Your club name and logo on the map, website and CAC Village signage.
Club members relaxing by guitar and campfire at MOC27

Clubs, associations & communities

TALK TO THE COMMUNITY TEAM

Not ready to register yet, or want to know more first? Tell us about your club and we will call you directly to talk through free stand details, vehicle and equipment space, member entry discounts, the Thursday night welcome party and everything happening across the four days.

Free CAC Village space is for non-profit clubs, associations and community groups only. Businesses and retailers should enquire about a retail or brand stand.

MOC27 camel mascot