MOC26 · Founding Edition · For Brands
LAUNCH YOUR NEW SEASON AT MOC26.
PUT YOUR BRAND WHERE THE BUYERS ARE.
Why MOC26
OPEN AIR. OPEN GROUND. OPEN TO ANYTHING YOU CAN BUILD.
The UAE's only fully outdoor adventure & lifestyle exhibition — no white-light halls, no cookie-cutter shell schemes. Real terrain, real demos, real customers in buying mode. First-of-season timing: catch buyers when budgets reset, plans are forming, and the winter trips are being booked.
Outdoor by design
Sunset light, open sky, real product context. No fluorescent ceilings, no shell-scheme sameness. Put your product in the real world.
Hard ground + open sand
Choose a paved lot, a sand plot, or both. Demo directly on the dunes as an add-on activity.
Live demo arena
A main arena for public demos, launches, competitions and activations all weekend, as well as smaller demo areas available.
Total build freedom
Bring your container, rig, tent, truck or rock. Design the space your way — no cookie-cutter booths. The more varied, the better.
Spaces & Formats
From 9 sqm to 400 sqm — pick your plot, build your world.
Whether you're a small start-up with a 3×3 market stall or a global brand launching a vehicle on a 20×20 sand plot, there's a footprint that fits, with the lowest per-square-meter cost in any UAE exhibit space.
Market Stall
HARD3×3 · 9 sqm
Makers, independent brands, first-timers.
Entry Stand
HARD5×5 · 25 sqm
Retail display, accessories, gear.
Brand Display
HARD/SAND5×10 · 50 sqm
Vehicle display + retail.
Activation
HARD/SAND10×10 · 100 sqm
Full brand activation + demos.
Major Brand
HARD/SAND10×20 · 200 sqm
Multi-vehicle launches & lounges.
Anchor Plot
SANDup to 20×20 · 400 sqm
Custom builds, drive zones, demo loops.
Custom Plot
BespokeCustom size lots available on request.
Home industries to major brands — all welcome. Pricing on request.
Who Exhibits
A wider market than 4x4s and tents
Every business connected to outdoor lifestyle, motors, travel and adventure.
Vehicles & Riding
Dealerships, adventure, dirt, touring, electric, rental.
4x4 & Overlanding
Builds, recovery gear, racks, awnings, winches.
Van-Life & Conversions
Converters, fit-outs, electrical kits, water and shower systems.
Caravans & Trailers
Touring caravans, off-road trailers, teardrops, expedition rigs.
Tyres, Suspension & Technical
Tyres, lighting, batteries, diagnostics, tools.
Shelter & Sleep Systems
Rooftop tents, awnings, ground tents, swags, shade.
Outdoor Cooking & Camp Kitchen
BBQs, grills, fridges, stoves, coffee.
Camp Comfort & Outdoor Living
Chairs, tables, lighting, hammocks, comfort.
Power, Tech & Gadgets
Solar, GPS, radios, action cams, apps.
Destinations & Tourism Boards
Campsites, parks, desert camps, resorts, regional tourism.
Tour Operators & Guides
Desert, mountain, multi-country trips and certified guides.
Hiking, Trail & Trekking
Boots, packs, poles, hydration, trail nutrition, clubs.
Climbing & Vertical Sports
Climbing gear, bouldering, gyms and outdoor clubs.
Water, Coast & Marine
SUP, kayak, dive, sail, jet-ski, kite, coastal escapes.
Fishing & Angling
Rods, reels, tackle, kayaks, charters, sport and deep-sea fishing.
Watersports & Boards
Surf, wake, foil, wing, kite, paddle and tow-sport brands.
Cycling, E-Bikes & Multi-Sport
Gravel, MTB, e-MTB, bike-packing and endurance.
Activities & Experiences
Survival, climbing, biking, water sports, kids.
Lifestyle, Apparel & Retail
Clothing, boots, eyewear, bags, makers.
Wellness, Recovery & Outdoor Health
Sun care, hydration, first-aid, nutrition, recovery.
Photography, Drones & Content
Cameras, drones, mounts, editing apps and creators.
Pets & Outdoor Companions
Trail-ready pet gear, harnesses, travel accessories.
F&B & Consumables
Coffee, snacks, hydration, specialty food.
Finance, Insurance & Services
Finance, insurance, leasing, media partners.
Join the Launch Edition
Request the exhibitor & activation deck
Tell us about your business and what you'd like to do at MOC26 — exhibit a stand, run an activity, deliver a demo, host a clinic or activate across the grounds — and we'll send the full pack with stand formats, activation options, audience profile and Launch Edition pricing.
- 01 Tell us about your brand or organisation
- 02 Choose your stand, activation or activity zone
- 03 We send the deck and follow up within 2 business days
- 04 Lock booking and go live
Activity providers — brands, training schools, clubs, NGOs, conservation groups, athletes, photographers and operators — are welcome to apply via the same form. Commercial models include fixed participation fees, commission, revenue share, sponsor support or event-funded programming.
Explore MOC26
