Vehicles & Riding
Dealerships, adventure, dirt, touring, electric, rental.
MOC27 · Founding Edition · For Exhibitors
ANCHOR YOUR BRAND AT MOC27.
PUT YOUR PRODUCT WHERE THE BUYERS ARE.
21–24 JANUARY 2027/THE SEVENS STADIUM GROUNDS, Dubai
Why MOC27
OPEN AIR. OPEN GROUND. OPEN TO ANYTHING YOU CAN BUILD.
The UAE's only fully outdoor adventure & lifestyle exhibition — no white-light halls, no cookie-cutter shell schemes. Real terrain, real demos, real customers in buying mode. First-of-season timing: catch buyers when budgets reset, plans are forming, and the winter trips are being booked.
Outdoor by design
Sunset light, open sky, real product context. No fluorescent ceilings, no shell-scheme sameness. Put your product in the outdoors.
REAL EARTH UNDERFOOT
Stands are on the real earth, hard-packed or desert sand. Show your product in the environment it was meant to be, not on a carpet.
Live demo arena
A main arena for public demos, launches, competitions and activations all weekend, as well as smaller demo areas available.
Total build freedom
Bring your container, rig, tent, truck or rock. Design the space your way — no cookie-cutter booths. The more varied, the better.
The most affordable outdoor exhibition space in the UAE
Who Exhibits
A wider market than 4x4s and tents
Every business connected to outdoor lifestyle, motors, travel and adventure.
4x4 & Overlanding
Builds, recovery gear, racks, awnings, winches.
Van-Life & Conversions
Converters, fit-outs, electrical kits, water and shower systems.
Caravans & Trailers
Touring caravans, off-road trailers, teardrops, expedition rigs.
Tyres, Suspension & Technical
Tyres, lighting, batteries, diagnostics, tools.
Shelter & Sleep Systems
Rooftop tents, awnings, ground tents, swags, shade.
Outdoor Cooking & Camp Kitchen
BBQs, grills, fridges, stoves, coffee.
Camp Comfort & Outdoor Living
Chairs, tables, lighting, hammocks, comfort.
Power, Tech & Gadgets
Solar, GPS, radios, action cams, apps.
Destinations & Tourism Boards
Campsites, parks, desert camps, resorts, regional tourism.
Tour Operators & Guides
Desert, mountain, multi-country trips and certified guides.
Hiking, Trail & Trekking
Boots, packs, poles, hydration, trail nutrition, clubs.
Climbing & Vertical Sports
Climbing gear, bouldering, gyms and outdoor clubs.
Water, Coast & Marine
SUP, kayak, dive, sail, jet-ski, kite, coastal escapes.
Fishing & Angling
Rods, reels, tackle, kayaks, charters, sport and deep-sea fishing.
Watersports & Boards
Surf, wake, foil, wing, kite, paddle and tow-sport brands.
Cycling, E-Bikes & Multi-Sport
Gravel, MTB, e-MTB, bike-packing and endurance.
Activities & Experiences
Survival, climbing, biking, water sports, kids.
Lifestyle, Apparel & Retail
Clothing, boots, eyewear, bags, makers.
Wellness, Recovery & Outdoor Health
Sun care, hydration, first-aid, nutrition, recovery.
Photography, Drones & Content
Cameras, drones, mounts, editing apps and creators.
Pets & Outdoor Companions
Trail-ready pet gear, harnesses, travel accessories.
F&B & Consumables
Coffee, snacks, hydration, specialty food.
Finance, Insurance & Services
Finance, insurance, leasing, media partners.
Spaces & Formats
From 9 sqm to 400 sqm — pick your plot, build your world.
Whether you're a small start-up with a 3×3 market stall or a global brand launching a vehicle on a 20×20 sand plot, there's a footprint that fits, with the lowest per-square-meter cost in any UAE exhibit space - request the exhibition pack for site plan and lots.
Market Stall
3×3 · 9 sqm
Makers, independent brands, first-timers.
Entry Stand
5×5 · 25 sqm
Retail display, accessories, gear.
Brand Display
5×10 · 50 sqm
Vehicle display + retail.
Activation
10×10 · 100 sqm
Full brand activation + demos.
Major Brand
10×20 · 200 sqm
Multi-vehicle launches & lounges.
Anchor Plot
up to 20×20 · 400 sqm
Custom builds, drive zones, demo loops.
Custom Plot
BespokeCustom size lots available on request.
Hard GroundOpen SandDemo Arena Access
Home industries to major brands — all welcome. Pricing on request.
Clubs · Associations · NGOs
SPECIAL RATES FOR ALL THE OUTDOOR COMMUNITIES.
Sport clubs, associations, federations, NGOs, and conservation groups get specially discounted rates at MOC27 — including member space to meet, recruit members, promote your cause and gather your tribe for the festival.
Join the Launch Edition
REQUEST THE EXHIBITOR & ACTIVATION PACK
Tell us about your business and what you'd like to do at MOC27 — exhibit a stand, run an activity, deliver a demo, host a clinic or activate across the grounds — and we'll send the full pack with stand formats, activation options, audience profile and Launch Edition pricing.
- 01 Tell us about your brand or organisation
- 02 Choose your stand, activation or activity zone
- 03 We send the pack and follow up within 2 business days
- 04 Lock booking and go live
Activity providers — brands, training schools, clubs, NGOs, conservation groups, athletes, photographers and operators — are welcome to apply via the same form. Commercial models include fixed participation fees, commission, revenue share, sponsor support or event-funded programming.
Explore MOC27
