Vehicles & Riding
Dealerships, adventure, dirt, touring, electric, rental.
MOC27 · FOR EXHIBITORS
ANCHOR YOUR BRAND AT MOC27.
PUT YOUR PRODUCT WHERE THE BUYERS ARE.
14–17 JANUARY 2027/THE SEVENS STADIUM GROUNDS, Dubai
Why MOC27
OPEN AIR. OPEN GROUND. OPEN TO ANYTHING YOU CAN BUILD.
The UAE's only fully outdoor adventure & lifestyle exhibition — no white-light halls, no cookie-cutter shell schemes. Real terrain, real demos, real customers in buying mode. Season-highlight timing: catch buyers when budgets reset, plans are forming, and the winter trips are being booked.
Outdoor by design
Sunset light, open sky, real product context. No fluorescent ceilings, no shell-scheme sameness. Put your product in the outdoors.
REAL EARTH UNDERFOOT
Stands are on the real earth, hard-packed or desert sand. Show your product in the environment it was meant to be, not on a carpet.
Live demo arena
A main arena for public demos, launches, competitions and activations all weekend, as well as smaller demo areas available.
Total build freedom
Bring your container, rig, tent, truck or rock. Design the space your way — no cookie-cutter booths. The more varied, the better.
The most affordable outdoor exhibition space in the UAE
Who Exhibits
A wider market than 4x4s and tents
Every business connected to outdoor lifestyle, motors, travel and adventure.
4x4 & Overlanding
Builds, recovery gear, racks, awnings, winches.
Van-Life & Conversions
Converters, fit-outs, electrical kits, water and shower systems.
Caravans & Trailers
Touring caravans, off-road trailers, teardrops, expedition rigs.
Tyres, Suspension & Technical
Tyres, lighting, batteries, diagnostics, tools.
Shelter & Sleep Systems
Rooftop tents, awnings, ground tents, swags, shade.
Outdoor Cooking & Camp Kitchen
BBQs, grills, fridges, stoves, coffee.
Camp Comfort & Outdoor Living
Chairs, tables, lighting, hammocks, comfort.
Power, Tech & Gadgets
Solar, GPS, radios, action cams, apps.
Destinations & Tourism Boards
Campsites, parks, desert camps, resorts, regional tourism.
Tour Operators & Guides
Desert, mountain, multi-country trips and certified guides.
Hiking, Trail & Trekking
Boots, packs, poles, hydration, trail nutrition, clubs.
Climbing & Vertical Sports
Climbing gear, bouldering, gyms and outdoor clubs.
Water, Coast & Marine
SUP, kayak, dive, sail, jet-ski, kite, coastal escapes.
Fishing & Angling
Rods, reels, tackle, kayaks, charters, sport and deep-sea fishing.
Watersports & Boards
Surf, wake, foil, wing, kite, paddle and tow-sport brands.
Cycling, E-Bikes & Multi-Sport
Gravel, MTB, e-MTB, bike-packing and endurance.
Activities & Experiences
Survival, climbing, biking, water sports, kids.
Lifestyle, Apparel & Retail
Clothing, boots, eyewear, bags, makers.
Wellness, Recovery & Outdoor Health
Sun care, hydration, first-aid, nutrition, recovery.
Photography, Drones & Content
Cameras, drones, mounts, editing apps and creators.
Pets & Outdoor Companions
Trail-ready pet gear, harnesses, travel accessories.
F&B & Consumables
Coffee, snacks, hydration, specialty food.
Finance, Insurance & Services
Finance, insurance, leasing, media partners.
Spaces & Formats
From 9 sqm to 400 sqm — pick your plot, build your world.
Whether you're a small start-up with a 3×3 market stall or a global brand launching a vehicle on a 20×20 sand plot, there's a footprint that fits, with the lowest per-square-meter cost in any UAE exhibit space - request the exhibition pack for site plan and lots.
Market Stall
3m×3m · 9 sqm
The first step for makers and startups.
Entry Stand
5m×5m · 25 sqm
Compact and affordable. Your brand, in front of thousands.
Brand Display
5m×10m · 50 sqm
Show your range. Meet visitors face to face.
Activation
10m×10m · 100 sqm
Space for interactive brand experiences and sampling.
Performance & Garages
10m×10m · 100 sqm
Hands-on workshop and demonstration space.
Key Brand
10m×20m · 200 sqm
A flagship stand for launches, lounges and brand experiences.
Brand 360
15m×15m · 225 sqm
Your brand home in the expo's busiest position.
Premium
35m×8m · 280 sqm
High-visibility frontage in the centre of the expo action.
Anchor Plot
20m×20m · 400 sqm
A landmark plot. Build a world around your brand.
Clubs & Communities
5m×5m · 5m×10m · 8m×10m
Meeting points for the clubs at the heart of MOC27.
Festival Side
3m×3m · 5m×5m · 5m×10m
Small stands in the middle of the festival buzz.
Custom Plot
BespokeCustom size lots available on request.
Interactive Site Map
YOUR STAND. YOUR PLOT. LIVE AT MOC27
See exactly where your brand could stand — motors, outdoors, camping, sponsor stands, community spaces and brand plots. Pick your spot on the live map and put your name in front of thousands of festivalgoers before someone else does.
Hard GroundOpen SandDemo Arena Access
Home industries to major brands — all welcome. Pricing on request.
Clubs · Associations · NGOs
FREE SPACE FOR THE OUTDOOR COMMUNITIES.
Sport clubs, associations, federations, NGOs, and conservation groups get free space at MOC27 — member space to meet, recruit members, promote your cause and gather your tribe for the festival. Free spots are limited, so apply now to claim yours.
Join the Launch Edition
REQUEST THE EXHIBITOR & ACTIVATION PACK
Tell us about your business and what you'd like to do at MOC27 — exhibit a stand, run an activity, deliver a demo, host a clinic or activate across the grounds — and we'll send the full pack with stand formats, activation options, audience profile and Launch Edition pricing.
- 01 Tell us about your brand or organisation
- 02 Choose your stand, activation or activity zone
- 03 We send the pack and follow up within 2 business days
- 04 Lock booking and go live
Activity providers — brands, training schools, clubs, NGOs, conservation groups, athletes, photographers and operators — are welcome to apply via the same form. Commercial models include fixed participation fees, commission, revenue share, sponsor support or event-funded programming.
Exhibitor & Partner Enquiries
READY TO EXHIBIT? START WITH THE PACK.
Tell us what you sell and the space you need. Our team will send you the exhibitor pack, pricing and availability, and set up your booking directly with you.
Explore MOC27
