MOC26 · THE FESTIVAL

THE OUTDOOR SEASON STARTS.

Name: MOC26 — Motor, Outdoor & Camping 2026
Start: 2026-10-22
End: 2026-10-25
Location: The Sevens Stadium

THE OFFICIAL SEASON OPENING FESTIVAL

22–25 October 2026/THE SEVENS STADIUM GROUNDS, Dubai

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THE EXPO & ACTIVATIONS

100+ EXHIBITORS. ONE DESERT SKY.

The exhibition is the heart of MOC26 — the region's outdoor industry gathered under open sky. Overland builders, moto brands, camping outfitters, paddle and adventure kit, side-by-side across the grounds. Season-fresh launches, hands-on demos and the people who actually built the gear, ready to talk.

Browse the expo

Exhibitors and rigs on the MOC26 expo grounds

On the ground

ACTIVITY & WORKSHOPS ZONES & COMPETITIONS

MOC26 is not just about shopping but also learning and connecting. With a range of activities and competitions for all ages and skills, from kids to Pros. Expand your knowledge and learn about this beautiful country. Connect with groups who share similar passions.

Stunt rider jumping through a ring of fire in the main arena

01
The Main Arena
Headline competitions, pro & family showdowns and live demos — the centre of the action, every evening.
02
OVERLAND & TEST RIDE ZONE
Articulation course, recovery, the Overland Build-Off plus demo bikes, SUVs and side-by-sides on a dedicated off-road loop.
03
CAMPING & DESERT WORKSHOPS
Camping set-ups, ecology & nature talks, learn to read the desert — guided by the region's best instructors.
04
Clubs & Associations Zone
Discover clubs, associations and groups who share your passion — connect with the community behind every adventure.
05
FAMILY ADVENTURE ZONE
The next generation of adventurers— supervised, all weekend.

Check the programme

MOC26 · CAC Village

Clubs, Associations & Communities

A dedicated zone at MOC26 for every outdoor club, association and community in the region — gather, meet, recruit and socialise. Your season kick-off party and community gathering, under one desert sky.

Gather & Meet
Find your people. Reconnect with the crews you ride, hike, paddle and camp with.
Recruit & Grow
Sign up new members, showcase your club and open the door to the next generation.
Season Kick-Off
The official community welcome to the new outdoor season — fireside, together.

Jeep club members chatting at the MOC26 CAC Village with branded tents and rigs behind them

After Dark

When the sun drops, the fires light up.

Evenings at MOC26 are the soul of the weekend — good food, fireside talks, live music, bands on the main stage and a sundowner DJ to roll it through golden hour. Warm, loud where it should be, fireside where it counts.

Live Music Every Night

Live music on the main stage every evening — bands, sets and sounds carrying through the desert dusk.

Conversations

Special guests, presentations, talks and classes around the fire — insights, demos and storytelling long after dark.

Entertainment & Food

Main arena action — competitions, brand launches and live demos — paired with street food, BBQ pits and chef pop-ups running across the grounds all weekend.