MOC27 · TICKETS

Be there in January.

Name: Dubai Shopping Festival Auto Season presents MOC27
Start: 2027-01-14
End: 2027-01-17
Location: The Sevens Stadium

14–17 JANUARY 2027/THE SEVENS STADIUM GROUNDS, Dubai

PRE-LAUNCH REGISTER — GET PRIORITY ACCESS TO TICKETS & ACTIVITIES

Ticket Types

FIND THE TICKET FOR YOU, THE TEAM OR THE FAMILY.

Day tickets and 4-Day Weekend Passes, family and group tickets, plus activity add-ons. Early bird phase 2 and regular prices are below — on-sale dates announced soon.

Early bird phase 2 lasts until 14 December 2026

Buy early and save

Day pass

General Admission

Full access to the grounds, demo zones, talks tent, fire pits, live music and family areas for a single day.

Exhibition grounds — 200+ brands across every category
Live demos, talks and skills sessions
Live music every night, fire pits and family areas
Youth tickets for ages 7–17; children under 7 enter free with a paying adult

Early bird phase 2

100 AED

Youth 7–17 · 50 AED

Regular

120 AED

Youth 7–17 · 60 AED

2 ADULTS + UP TO 2 CHILDREN

Family Bundle

Bring the whole crew. Day tickets and 4-Day Weekend Passes for two adults and up to two children under 18.

2 adults + up to 2 children under 18
Family zone access and kids' programming
Family-friendly evening programme and games

Early bird phase 2

250 AED

Extra child · 40 AED

4-Day Weekend Pass · 600 AED

Regular

300 AED

Extra child · 50 AED

4-Day Weekend Pass · 750 AED

Multiple days

4-Day Weekend Pass

4-day festival pass

Best value for the full MOC27 weekend — 14–17 January. Come and go across multiple days. With added discounts on activities.

Re-entry across multiple event days
Priority access to instructor-led clinics
First in line for the full evening programme

Early bird phase 2

250 AED

Youth 7–17 · 150 AED

Regular

300 AED

Youth 7–17 · 180 AED

10 OR MORE

GROUPS & CLUBS

Group discounted tickets for large groups, clubs and associations. Outdoor, camping, hiking, watersports, cycling, driving, adventure and community groups of every kind get a special deal.

Register as a group, club or association
Minimum 10 tickets or 4-Day Weekend Passes
25% off individual adult day tickets
Groups & clubs pricing applies to adults 18+ only

Early bird phase 2

75 AED

4-Day Weekend Pass · 250 AED

Regular

90 AED

4-Day Weekend Pass · 300 AED

FOR THE ADVENTURERS

Activity Pack

Add activities to a valid entry ticket and plan your time at the festival.

Entry ticket required for either add-on
Choose an activity pack or a single standard activity

Early bird phase 2

180 AED

Single activity · 90 AED

Regular

200 AED

Single activity · 100 AED

Plan ahead

Limited Daily Capacity

Tickets per day are limited — sign up early to secure your space, unlock early bird phase 2 pricing, priority queue access for activities and exclusive promotions. Register your activities and competitions in advance, then plan your evening entertainment.

Early bird phase 2 ticket pricing & free promotions
Priority queue for activities & competitions
Plan your evening entertainment line-up

Pricing released soonRegister now →

ADULTS: 18+ · YOUTH: 7–17

KIDS UNDER 7 ENTER FREE WITH A PAYING ADULT

Seniors (65+) and People of Determination enter free

Be first in line for MOC27

Tickets per day are limited — registering puts you at the front of the queue for early bird phase 2 pricing, activity sign-ups, competition spots and exclusive partner promotions.

Registered guests get notified first when tickets, activities, competitions and the full programme go live. No payment, no commitment — just priority access.

• First access to early bird phase 2 ticket pricing & promotions
• Priority queue for activity & competition sign-ups
• Heads-up on limited daily capacity before it sells out
• Programme, partner, line-up and entertainment announcements
• Exclusive offers from MOC27 partners and exhibitors

The Venue

THE SEVENS STADIUM GROUNDS

Dubai · E66 Al Ain Road. ~30 minutes from DXB, with highway links to Abu Dhabi, Al Ain, Sharjah and RAK. 15,000+ on-site parking, taxi, ride-hailing and shuttle access.