01Vehicles & Riding
Dealerships, adventure, dirt, touring, electric and rental.
MOC26 · THE EXPO & ACTIVATIONS
ALL THE GEAR IN ONE PLACE.
GET READY FOR THE SEASON.
22–25 October 2026/THE SEVENS STADIUM GROUNDS, Dubai
More than an exhibition
This isn't a hall.
IT'S REAL WORLD.
No exhibition hall, no carpeted aisles — just open ground, fresh air and real earth underfoot. Vendors, outfitters, destinations, tour operators, product launches and service providers all in one place, set up among the tents, the fire pits and the stage. Walk the stands by day, sit around the fire by night, and meet the people behind the gear across four full DAYS.
Why come
PREP FOR THE ADVENTURE.
One weekend to see everything new, try it for real, and walk out ready for the season ahead.
Browse
See the latest gear, vehicles and kit from the region's outdoor exhibitors — side-by-side, under open sky.
Test
Touch it. Try it. Drive it. Ride it. Pitch it. Cook on it. Real product in real conditions.
Buy
Show pricing, season offers and on-the-spot deals — straight from the exhibitors and their dealers.
Fix & Prep
Get your rig dialled in for the season — service, mods, recovery kit and expert advice on hand.
Every category
IF IT'S FOR THE OUTDOORS, IT'S HERE.
From a new pair of trail boots to a fully kitted overland rig — every outdoor category, gathered on the grounds.
01
024x4 & Overlanding
Builds, recovery gear, racks, awnings, winches.
03Van-Life & Conversions
Converters, fit-outs, electrical kits, water and shower systems.
04Caravans & Trailers
Touring caravans, off-road trailers, teardrops, expedition rigs.
05Tyres, Suspension & Technical
Tyres, lighting, batteries, diagnostics, tools.
06Shelter & Sleep Systems
Rooftop tents, awnings, ground tents, swags, shade.
07Outdoor Cooking & Camp Kitchen
BBQs, grills, fridges, stoves, coffee.
08Camp Comfort & Outdoor Living
Chairs, tables, lighting, hammocks, comfort.
09Power, Tech & Gadgets
Solar, GPS, radios, action cams, apps.
10Destinations & Tourism Boards
Campsites, parks, desert camps, resorts, regional tourism.
11Tour Operators & Guides
Desert, mountain, multi-country trips and certified guides.
12Hiking, Trail & Trekking
Boots, packs, poles, hydration, trail nutrition, clubs.
13Climbing & Vertical Sports
Climbing gear, bouldering, gyms and outdoor clubs.
14Water, Coast & Marine
SUP, kayak, dive, sail, jet-ski, kite, coastal escapes.
15Fishing & Angling
Rods, reels, tackle, kayaks, charters, sport and deep-sea fishing.
16Watersports & Boards
Surf, wake, foil, wing, kite, paddle and tow-sport brands.
17Cycling, E-Bikes & Multi-Sport
Gravel, MTB, e-MTB, bike-packing and endurance.
18Activities & Experiences
Survival, climbing, biking, water sports, kids.
19Lifestyle, Apparel & Retail
Clothing, boots, eyewear, bags, makers.
20Wellness, Recovery & Outdoor Health
Sun care, hydration, first-aid, nutrition, recovery.
21Photography, Drones & Content
Cameras, drones, mounts, editing apps and creators.
22Pets & Outdoor Companions
Trail-ready pet gear, harnesses, travel accessories.
23F&B & Consumables
Coffee, snacks, hydration, specialty food.
24Finance, Insurance & Services
Finance, insurance, leasing, media partners.
Try it · Test it · Ride it
TRY IT BEFORE YOU BUY IT.
MOC26 isn't a walk past brand stands. It's a hands-on expo — real ground, real gear, the people who built it on hand to walk you through it. Throttle a bike, pitch a tent, fire up a stove and feel the difference before you commit.
4X4 TEST DRIVES
Drive the latest models over sand, ruts and recovery scenarios with instructors on hand.
MOTORBIKE & QUAD TEST TRACK
Throttle on the newest dual-sport, adventure and dirt bikes from the region's top brands.
Tent & Shelter Test Area
Set up rooftop tents, ground tents and shade systems with the people who designed them.
Equipment Try-Out Zone
Fire up stoves, test coolers, lights, power systems and recovery kit — try it, don't just read about it.
Major Brands & Latest Models
Manufacturer reps on site, season-fresh launches under the open desert sky.
All test rides and drives subject to safety controls, operator approval and availability.
The Festival
MORE THAN AN EXPO.
not only the top brands but also the top activities and entertainment. Four days of live music, family activities, competitions, food trucks and outdoor energy.
Live Music & Entertainment
Bands, DJs and acoustic sets across the weekend — golden hour soundtracks and late-night energy around the fire.
Family Activities
Kids' zones, desert campouts, storytelling and open-air cinema. Something for every age, every day.
Food, Fire & Community
Food trucks, open-fire grills, coffee roasters and communal tables — eat, share and connect under the stars.
WORKSHOPS & CHALLENGES
Overlander showcases, vehicle set-up, recovery challenges and real-world workshops — watch or take part.
Explore MOC26
